Kineton joins IAB Italia, the Italian chapter of the most important digital advertising association in the world, which gathers the main players in the entire chain of the online communication market in Italy.

IAB Italia is an association that, since 1998, stimulates collaboration among its members to develop standards, research, certifications, training activities, and meetings to discuss the industry and the best practices of digital advertising. The work of IAB aims to build a sustainable future for digital advertising and give companies all the tools to win the challenges of the present and the future.