Kineton introduces KAMP – Kineton Audience Measurement Platform – consisting of a series of modules designed to create a new television experience with smart TVs and mobile devices (tablets and smartphones). KAMP’s core is an application automatically present on TV channels or mobile applications, which allows you to analyze viewers’ preferences. With the help of a system capable of analyzing the collected data, propose a more engaging interactive advertising. Thanks to KAMP, broadcasters will be able to experience digital advertising with a much higher economic value. KAMP allows you to monetize your archives thanks to the video analysis system and the integration with KARP, another platform created in Kineton, capable of providing advertising campaigns.